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Hybrid owners pumped up over fuel savings

 

Drivers of gas-electric vehicles gather for the first time in Madison

 

By THOMAS CONTENT

Posted: July 22, 2006

Milwaukee Journal Sentinel

Madison - Imagine a Harley owners reunion, only much quieter.

Instead of the potato-potato-potato roar, the silence of hybrid electric battery and gasoline-powered Toyota Priuses and Honda Insights greeted visitors Saturday to Hybridfest, at the Alliant Energy Center at the Dane County Fair.

The first-ever event is believed by organizers to be the largest gathering of hybrids in one place. More than 100 hybrids were on hand, including all 10 models currently or soon to be on sale at U.S. dealerships.

Interest is high, with growing concern about global warming and crude oil prices at more than $74 a barrel. AAA, the automobile club, said that Saturday's average price for regular unleaded gasoline reached highs in Madison at $3.09, in Milwaukee at $3.22, and in La Crosse at $3.06.

Donald Smith drove his hybrid Toyota Highlander sport utility vehicle to the event from Lakeland, Colo. The Highlander is his second hybrid, after buying a Toyota Prius a year earlier.

"Anything that creates more awareness about alternatives to wasting gas and resources is a good thing to me," said Smith, who will travel next to Oshkosh for EAA AirVenture 2006, which starts Monday.

Hybridfest featured vehicles in a variety of shapes and sizes, from subcompacts to large sport utility vehicles that won't hit showrooms until the fall. Among them: A hybrid equipped with a battery kit that allows the car to be plugged into and charged by a standard household electrical outlet.

Fewer pollutants emitted

For Smith, like many others, there are several reasons to buy a hybrid vehicle, namely saving on gasoline bills, taking advantage of tax credits encouraging the purchase of hybrids and sending fewer pollutants out the tailpipe.

"I've always been sort of green," he said, adding with a smile, "but I guess not that green because I traded a Tahoe in on the Prius."

Hybridfest was organized by hybrid-car owners in the Madison area, along with a Milwaukee-area hybrid owners.

"It wasn't the dealers who started this," said Eric Powers of Sauk City, Hybridfest president. The event drew owners from 21 states and Canada.

Powers said he was surprised that no major events focusing solely on hybrids have been organized.

So he conceived of Hybridfest to help get the word out and get exposure for hybrids beyond the core enthusiast crowd.

"I just knew that someone was going to do something like this, so we figured, why don't we do it here, and do it now?" said Powers, an employee of Meriter Hospital in Madison, who commutes every day from Sauk City in a 2002 Honda Insight that in his experience averages 67 miles per gallon.

The knock on hybrids is that the savings in gasoline prices are offset by the extra price shoppers are paying for the hybrid vehicle. The hybrid Camry displayed at Hybridfest costs roughly $3,500 more than a typical 2007 Camry would.

But a tax credit helps offset some of the extra cost, at least for buyers who purchase certain hybrids by the end of September, said John Dolan, a sales consultant with Smart Motors in Madison.

Hybrids are selling so well that Smart Motors has up to 200 people on waiting lists for Priuses and the new hybrid Camry, set to debut this fall.

Interest in hybrids has been so strong in Madison, known for its residents' environmental awareness, that Toyota says Madison residents have bought more hybrids per capita than even the San Francisco Bay area, Dolan said.

"We're actually seeing people that are getting out of the big SUVs and are looking to trade them, saying, 'We probably made a mistake,' " Dolan said.

For many hybrid owners, the savings they see on their fuel bills is a bonus for owning a car that contributes nearly zero greenhouse gas pollutants into the atmosphere.

But Mark Barnes, owner of Barnes Landscaping in Madison, says a different kind of green fueled his decision to buy a small fleet of red Prius hybrids for his business.

"With gas at $2.50 a gallon, I figured we'd save $18,000 a year," said Barnes, who bought five Priuses this year and is buying another five soon.

Barnes, whose business employs 100 people, says the cars are used by staff members as they go out to get bids for upcoming landscape jobs. He bought them all this year to take advantage of the federal tax credit, he said.

Of course, the savings go only so far, given that it's a landscaping business with a fleet consisting mainly of trucks hauling trees and plants.

"I have about 90 vehicles that don't get this kind of mileage," Barnes said, "but every little bit helps."


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